DozenSpins
Role: Product Designer
Team: Collaborated with developers and marketers
Tools: Figma, Framer, Webflow, Miro, Notion, Google Analytics
Timeline: March 2020 – August 2020
Impact: Successfully launched a user-friendly platform offering a wide range of casino games and sports betting options, leading to increased user engagement and retention.
The challenge
DozenSpins aimed to establish itself as a premier online gaming platform, providing an extensive selection of casino games and sports betting options. The challenge was to design an immersive and user-friendly platform that ensured seamless navigation, secure payment methods, and enticing promotions to enhance the gaming experience.
Research & insights
User Interviews: Conducted interviews with potential users to understand their preferences and expectations for online gaming platforms.
Competitive Analysis: Analysed competitor platforms to identify best practices and areas for differentiation.
Key Findings:
Users valued a wide variety of games and betting options.
Secure and diverse payment methods were crucial for user trust.
Clear navigation and a straightforward user interface were essential for an enjoyable gaming experience.
Design process
Ideation & Sketching: Utilised Miro for brainstorming sessions to conceptualise the platform's layout and key features.
Wireframes & Prototyping: Created wireframes in Figma, focusing on intuitive navigation and clear calls-to-action. Developed interactive prototypes using Framer to simulate user interactions.
User Testing & Iteration: Conducted usability tests to gather feedback on the design and functionality. Documented insights in Notion and iterated on the design to enhance user experience and address any pain points.
The solution
The final design delivered a visually dynamic and intuitive platform that allowed users to:
Explore a Wide Range of Games: Access an extensive selection of casino games and sports betting options.
Utilise Secure Payment Methods: Engage in transactions confidently with integrated secure payment options.
Benefit from Enticing Promotions: Take advantage of promotions designed to enhance the gaming experience.
The outcome
Successful Launch: The platform attracted a substantial user base, drawn by its extensive game selection and user-friendly design.
Increased User Engagement: Users appreciated the seamless navigation and secure payment methods, leading to higher engagement and retention rates.
Positive Feedback: The platform received commendations for its immersive experience and straightforward user interface.
Learnings & Reflections
This project highlighted the importance of user-centric design in the online gaming industry. By focusing on user needs and preferences, we created a platform that not only attracted users but also provided a secure and enjoyable gaming experience. Future iterations could explore additional features such as personalised game recommendations and enhanced social interaction to further engage users.